Here are some basic "demographics" concerning the regular listeners of TALK 650 (AM). There are approximately 60,000 regular listeners of the station. (This includes 45,000 who normally listen on the radio, and another 15,000 who normally listen via the internet.)
70% are male; 30% are female.
75% are married; 25% are single.
50% have children.
90% are between 35-65 yrs. old. (35% are between 35-44; 30% are between 45-54; and 25% are between 55-64.)
70% are white; 22% are hispanic; and 8% are black.
50% have at least one college degree.
Almost 100% own their own home.
50% earn between $50K-$75K per year, and 25% earn more than $75K per year.